How communities CAN benefit from gentrification

William McGuire
3 min readApr 26, 2021


Apple logo (Apple image)

North Carolina raise up, but what does this mean for individuals and families?

For example, in Austin, TX it’s ~$400K to hire a full-stack developer in some cases. Here are the thoughts of a conscious capitalist who loves his community!

1. Awesome to those who land the jobs. I hope y’all find ways to give back, invest, and grow our region locally.

2. Can #CrowdPE (Private Equity) help mitigate gentrification of our state? PE = The ability for individuals and families to invest smaller dollars in real estate (RE) and the businesses paying leases to the RE. These opportunities are not listed on the stock market or as a ticker in your TD Ameritrade or Robinhood account.

Why? This is an investment area only the top of the top had access to before and in some cases it was paying them 50%+/yr consistently on their investments. This is part of the organic, logical reason why the rich get richer, but this is not a story about rich vs. poor. It’s one about ACCESS.

As companies like Apple move in, costs go up …duh Will

Before 2016, the economic opportunity for individuals and families in areas experiencing similar companies moving in was not widely accessible. Now it is through crowd co-investment in commercial real estate, residential real estate development projects, and businesses surrounding the area who increase in value. These types of opportunities have collectively raised nearly $1 Billion from the public often with entry points at $100 to invest, but as low as $1. This enables an incredible opportunity to diversify since these types of investments are highly risky, but can be highly rewarding — both in $monetary Return on Investment (ROI) and Social Return on Investment (SROI).

Many of us in North Carolina have seen this economic increase coming for a while. NC is one of the top places in the globe to build a business and to live. It’s one of the reasons, we partnered with others in the entrepreneurial community to build a platform providing awareness and access to this movement in our localities,

As a group of individuals, families, entrepreneurs, and investors, the questions are:

A. Will we replicate the historic path and limit access OR

B. Will we rise up to democratize opportunities to the diversity of people who make this area we call home great?

The choice is literally in our control now.

What are your thoughts around how to maximize impact to our area? I would love to hear them.

Disclaimer: This article is for educational purposes ONLY and NOT a solicitation to invest. Investing in small and mid-sized businesses is risky. Returns aren’t guaranteed, and you could lose all of your investment. Never invest more than you are willing to lose. This article is not meant to provide investment, legal, or tax advice and no party listed is an investment advisor, attorney or tax advisor.



William McGuire

2x Acquisitions, Husband, Father, Brother. Investor in 80+ Startups, Advisor. Building for communities to grow & fund the democratized #FutureEconomy