How businesses can fix the world — History, Philosophy, & Examples — Part 1

Start with others. <-period

Operating in one’s “Zone of Genius”

  • ‘comfortable economics’ of compensation,
  • family-life events shift what is most important,
  • management has ‘lost their way,’ or
  • the business simply has evolved to a point where market demands require some individuals to move on to fulfill their calling.

Founders’ foundation to honor people & community

  • Does the business purpose state anything other than maximizing share/unit holder value?
  • Are operations structured to help individuals operate in their “Zone of Genius” a majority of the time?
  • Has the founder/founding team looked at their cap table with an eye on people other than themselves? Are they willing to open up authentically and be vulnerable to others?
  • Has the compensation plan (even if there are limited funds) been looked at within the framework of the individual short-term and long-term potential returns? Who shares in those?

What about Return on Investment (ROI/RO$)?

  • It devalues the individual in favor of ‘profits’ being the primary motive
  • It tends to benefit the few who know how to ‘play the game’ and then are protected by the law to do so. The C-Corp structure (aka “Corporation”) was invented in the 1970’s and accelerated the growth of Friedman’s philosophy.
  • Rules created in the 1930’s and continuing until 2016 made it virtually illegal to invest in the potential returns a private company created unless one was already wealthy (aka. ‘accredited investor’ — roughly 7% of the population meet this criteria and even then, most people who qualify as ‘accredited’ didn’t even know there was a term for their wealth status).

Using capitalism to rebuild communities



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William McGuire

William McGuire

2x Acquisitions, Husband, Father, Brother. Investor in 80+ Startups, Advisor. Building for communities to grow & fund the democratized #FutureEconomy